Luce and His Empire

Summary

W. A. Swanberg profiles Henry Luce, the publisher who built Time, Life, and Fortune into a media empire that shaped how Americans saw their century. The book examines Luce's conservative convictions, his missionary upbringing in China, and the way his magazines blended journalism with a strong point of view. Swanberg weighs the enormous influence of a man who helped define the idea of an American century.